We are all excited about the potential for mobile wallets in the store and the cloud. The consumer can click permission for mobile services to track their location and scrape their social graph. These services allow for shopping and social convenience. They allow for seamless, frictionless, realtime interaction with brands and retailers.
There however is an unwritten balance between convenience and trust. When does an location-based application like Highlight move from helping to spooking the would-be social consumer?
On April 24th in DC, join me to discuss how to build a consumer friendly ecosystem that is not dictated by legislation but rather by best practices, transparency and user-friendly signs for the consumer of the services.
There are high stakes. If the industry is not proactive in addressing this crucial issue, the fallout will be costly. Juniper Research recently stated that over $74 billion worth of contactless transactions will occur in three years and the privacy and security issues could cost billions.
Top high-level executives from leading online/mobile companies, content players, ad agencies and governmental agencies will gather to discuss the pressing privacy and security issues facing M-commerce and M-content.
MEF’s Mobile Commerce and Content Privacy Summit
When: April 24, 2012 from 2pm to 6pm, with a reception following
Where: SNR Denton’s DC Offices – Penthouse Suite 1301 K St NW Washington, D.C
For more information or to RSVP, please contact: Marjorie DeHey, GM MEF – North America